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class=\"headless-jumbo-1\" style=\"padding-left: 40px;\"><span class=\"white-text\">Climate ambition</span><br /><span class=\"white-text\">in 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next step in packaging carbon footprint reduction</h2>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_756148"},{"displayOption":"full","tag":null,"contentLink":{"id":741788,"workId":0,"guidValue":"69cf2aa3-2cae-49c3-9e17-cff5b893e2da","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedHeadlessContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"third","tag":null,"contentLink":{"id":741794,"workId":0,"guidValue":"00d44496-8c98-42f6-a4a9-05ae3fcf5060","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"wideBanner","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_741794","description":null,"title":"Packaging 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Its recycling is seen as challenging, costly or inefficient, which is why it most often ends up in landfills or incineration.</p>\n<p>&nbsp;</p>\n<p><a class=\"btn btn--inline-external-link\" href=\"https://www.labelmaterials.upm.com/products-and-services/services/rafcycle-recycling-services/\" target=\"_blank\" rel=\"noopener\">RafCycle&trade;</a> is the original label release liner recycling service, established in 2010. RafCycle enables our customers and brands to transform label waste into new raw materials with ease and efficiency.</p>\n<p>The impact of the RafCycle service on the CO<sub>2</sub> footprint of the value chain can be calculated in a reliable and externally verified manner.&nbsp;</p>","centerContentVertically":null,"horizontalMargin":"none","renderedHtml":null,"anchorId":"cid_739351"},{"displayOption":"full","tag":null,"contentLink":{"id":243828,"workId":0,"guidValue":"86ef7820-4cfb-4388-9ca9-795a884f3ee3","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"small","renderedHtml":null,"anchorId":"cid_243828"},{"displayOption":"full","tag":null,"contentLink":{"id":756934,"workId":0,"guidValue":"27f56135-6efc-4402-9f22-77c30d87c847","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedHeadlessContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":739352,"workId":0,"guidValue":"86791831-cacb-4fe3-b89c-4c1b8f150de4","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedHeadlessContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"fullWithOffset","tag":null,"contentLink":{"id":756127,"workId":0,"guidValue":"076a90eb-194f-4e73-a29d-77415880ef3d","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<p class=\"headless-display-3\" style=\"text-align: center;\">Did you know?</p>\n<p class=\"headless-display-1\" style=\"text-align: center;\">500 000<br />tonnes</p>\n<p style=\"text-align: center;\">of label waste is generated annually in Europe, but less than 10% is recollected by dedicated recycling solutions (CELAB).</p>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_756127"},{"displayOption":"full","tag":null,"contentLink":{"id":243828,"workId":0,"guidValue":"86ef7820-4cfb-4388-9ca9-795a884f3ee3","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"small","renderedHtml":null,"anchorId":"cid_243828"}],"containerBackgroundColor":"green","keepBackgroundColorInContainer":true,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_739352"}],"containerBackgroundColor":"default","keepBackgroundColorInContainer":false,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_756934"},{"displayOption":"fullWithOffset","tag":null,"contentLink":{"id":756134,"workId":0,"guidValue":"b1523e10-0e94-4fb0-aacd-dbfe4fbb602a","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<p>In 2024 we focused on developing RafCycle partnerships with our direct customers. As RafCycle partners, converters collect the label waste from brand-owners for recycling. This is how they support their own customers in minimizing waste.</p>\n<p>We also continued our development efforts with our <a class=\"btn btn--inline-external-link\" href=\"https://www.labelmaterials.upm.com/news-and-stories/news/2023/11/upm-raflatac-partners-with-soprema-to-promote-label-waste-recycling-with-the-rafcycle-service/\" target=\"_blank\" rel=\"noopener\">key recycling partner Soprema</a> and with several paper mills in Central Europe for paper-to-paper recycling. In recent years we have seen steady development in PET release liner recycling as well.</p>\n<p>By the end of 2024, RafCycle had a total of 470 partners in Europe and the Americas.</p>","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_756134"},{"displayOption":"full","tag":null,"contentLink":{"id":243825,"workId":0,"guidValue":"25db3913-f24b-4e17-9aa1-f4a513f9e135","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_243825"},{"displayOption":"fullWithTwoColOffset","tag":null,"contentLink":{"id":756135,"workId":0,"guidValue":"f213cc69-92d1-42e8-ae35-427c0441f554","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"resizeToFit","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_756135","description":null,"title":" ","link":null,"focalPoint":null,"imageUrl":"https://www.labelmaterials.upm.com/siteassets/images/ebook/climate-review/raf_rafcycle_tm_infograph_eng_2025.jpg?preset=img-size-fullWithTwoColOffset","aspectRatio":"756/425","width":"756","height":"425"},{"displayOption":"fullWithOffset","tag":null,"contentLink":{"id":756136,"workId":0,"guidValue":"f6e13ed3-bbf8-4254-a708-b4079c243ad2","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedHeadlessContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"fullWithOffset","tag":null,"contentLink":{"id":756138,"workId":0,"guidValue":"3ee4791a-3024-4020-aec2-bce1720af20e","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<h3>How does RafCycle work?</h3>\n<p>All our RafCycle partners have to do is collect their liner waste in specified quantities. 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Scope 3 emissions at source with product footprints</h2>\n<p class=\"headless-lead-paragraph\">In 2024 we set a new labeling industry standard by embedding product footprint data directly into customer quotes. Product footprints, called product passport prototypes (PPPs), provide our customers with up-to-date environmental information on our products. This helps them make informed purchasing decisions that support their own sustainability targets as well as their customers&rsquo; needs.</p>","centerContentVertically":null,"horizontalMargin":"large","renderedHtml":null,"anchorId":"cid_740905"},{"displayOption":"full","tag":null,"contentLink":{"id":243825,"workId":0,"guidValue":"25db3913-f24b-4e17-9aa1-f4a513f9e135","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_243825"},{"displayOption":"third","tag":null,"contentLink":{"id":773609,"workId":0,"guidValue":"b7caa332-ab52-42b3-9f8f-555a1b86497a","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"resizeToFit","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_773609","description":null,"title":"Milissa Bergman, Corporate Procurement Manager, Inovar Packaging Group","link":null,"focalPoint":null,"imageUrl":"https://www.labelmaterials.upm.com/siteassets/images/ebook/climate-review/milissa_bergman.png?preset=img-size-third","aspectRatio":"475/475","width":"475","height":"475"},{"displayOption":"wide","tag":null,"contentLink":{"id":773610,"workId":0,"guidValue":"22f765c2-c2a4-45b2-98eb-6e0ea5e8b5cb","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<p class=\"headless-body-secondary\" style=\"padding-left: 40px;\"><em>&ldquo;We use the PPPs to provide data-driven insights to our customers. By providing this clear and easily understood documentation, we can ensure we are confidently selecting materials that align with our own sustainable procurement policies but also support our customers in their sustainability journey.&rdquo;</em></p>\n<p class=\"headless-display-4\" style=\"padding-left: 80px;\">- Milissa Bergman</p>\n<p style=\"padding-left: 80px;\">Corporate Procurement Manager,<br />Inovar Packaging Group</p>","centerContentVertically":null,"horizontalMargin":"medium","renderedHtml":null,"anchorId":"cid_773610"},{"displayOption":"full","tag":null,"contentLink":{"id":243825,"workId":0,"guidValue":"25db3913-f24b-4e17-9aa1-f4a513f9e135","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_243825"},{"displayOption":"full","tag":null,"contentLink":{"id":773608,"workId":0,"guidValue":"b4a79c8d-bf06-4b04-9342-4b0b663ea3d0","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<p class=\"headless-lead-paragraph\">The PPPs in quotes are generated by our externally validated Label Life service and are available for over 90% of our sales volume globally.</p>","centerContentVertically":null,"horizontalMargin":"large","renderedHtml":null,"anchorId":"cid_773608"},{"displayOption":"full","tag":null,"contentLink":{"id":243825,"workId":0,"guidValue":"25db3913-f24b-4e17-9aa1-f4a513f9e135","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_243825"},{"displayOption":"third","tag":null,"contentLink":{"id":740907,"workId":0,"guidValue":"1294fc36-8abc-423b-b8c9-c4b5651bb73e","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"resizeToFit","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_740907","description":null,"title":"Flora D’Souza, Sustainability Manager, Label Life, UPM Raflatac","link":null,"focalPoint":null,"imageUrl":"https://www.labelmaterials.upm.com/siteassets/images/ebook/climate-review/flora-circle-1080x1080.png?preset=img-size-third","aspectRatio":"475/475","width":"475","height":"475"},{"displayOption":"wide","tag":null,"contentLink":{"id":740908,"workId":0,"guidValue":"3b3a5507-b323-4814-a09e-51c4bdc1d760","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<p class=\"headless-body-secondary\" style=\"padding-left: 40px;\"><em>&ldquo;PPPs give our customers a full assessment of their label material&rsquo;s environmental impact already at the early purchasing stage. We are proud to be the first labeling industry player to offer this exclusive service in our customer quotes.&rdquo;</em></p>\n<p class=\"headless-display-4\" style=\"padding-left: 80px;\">- Flora D&rsquo;Souza</p>\n<p style=\"padding-left: 80px;\">Sustainability Manager, Label Life,<br />UPM Adhesive Materials</p>","centerContentVertically":null,"horizontalMargin":"medium","renderedHtml":null,"anchorId":"cid_740908"}],"containerBackgroundColor":"default","keepBackgroundColorInContainer":true,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_740911"},{"displayOption":"full","tag":null,"contentLink":{"id":243825,"workId":0,"guidValue":"25db3913-f24b-4e17-9aa1-f4a513f9e135","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_243825"},{"displayOption":"full","tag":null,"contentLink":{"id":782639,"workId":0,"guidValue":"c0a72104-7925-4537-a2c7-92ecda0e3412","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedHeadlessContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"fullWithOffset","tag":null,"contentLink":{"id":740922,"workId":0,"guidValue":"1fda67b4-3dc2-4d7e-92fb-9a69eeb8aa5a","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"<p class=\"headless-display-3\">Find out more</p>\n<p><a class=\"btn btn--arrow-right\" href=\"https://www.labelmaterials.upm.com/news-and-stories/news/2025/04/upm-raflatac-becomes-first-labeling-business-to-offer-product-footprints-in-customer-quotes/\" target=\"_blank\" rel=\"noopener\">UPM becomes first labeling business to offer product footprints in customer quotes</a></p>","centerContentVertically":null,"horizontalMargin":"large","renderedHtml":null,"anchorId":"cid_740922"},{"displayOption":"full","tag":null,"contentLink":{"id":243825,"workId":0,"guidValue":"25db3913-f24b-4e17-9aa1-f4a513f9e135","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_243825"}],"containerBackgroundColor":"red","keepBackgroundColorInContainer":true,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_782639"},{"displayOption":"full","tag":null,"contentLink":{"id":243826,"workId":0,"guidValue":"ada35f6b-a86b-42b1-864e-d1d607927571","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"large","renderedHtml":null,"anchorId":"cid_243826"}],"renderedHtml":null,"anchorId":"cid_740888"},{"displayOption":"full","tag":null,"contentLink":{"id":243826,"workId":0,"guidValue":"ada35f6b-a86b-42b1-864e-d1d607927571","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"large","renderedHtml":null,"anchorId":"cid_243826"}],"footerTextColor":"default","invertTimestampSetting":null,"renderedHtml":null,"layoutViewModel":{"pageTitle":"4. 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