Story | 10/08/2025 09:27:14 | 3 min Read time

Crafting a Narrative on a Label with BLOGIN and CCL

A journey of creative freedom and technical innovation

About the Project

To celebrate graphic creativity in premium beverage packaging, CCL Label Chile partnered with Yep Design to create a special-edition client gift: the BLOGIN “Route of Botanicals” gin label. Printed on UPM Raflatac’s Estate 8 Wield Plus-FSC paper (FSC C012530), the project combined storytelling, material performance, and advanced print effects to bring a sensory narrative to life — transforming a simple recipe into a work of art.

The Challenge: Designing a Label That Transcends the Bottle

In the premium beverage sector, a label must go beyond identification — it must inspire emotion and communicate authenticity.

CCL Label set out to design a one-of-a-kind gift that would showcase the possibilities of creative collaboration and technical excellence in label printing. The challenge was to produce a design that not only captured attention but also conveyed meaning — a label that truly transcends the bottle.

The challenge is not just to design something different, but to surpass myself every time.
Yess, Designer and Founder, Yep Design

The Solution: Weaving Art and Technology

The creative journey began with the idea of a botanical logbook, inspired by the explorer’s curiosity to “cut, capture, and write.” The design — a collage of intricate forms and textures — reflects both discovery and craftsmanship, symbolizing the natural ingredients behind the gin.

Translating this visual story into print demanded close collaboration between Yep Design and CCL Label’s technical teams. Together, they selected the optimal material and printing techniques to preserve the artistic detail while ensuring pure functionality.

UPM Raflatac’s Estate 8 Wield Plus-FSC provided the perfect foundation — an elegant, tactile paper with excellent print performance and a sustainably sourced composition. To add a touch of intrigue, UV-sensitive inks were applied, revealing hidden illustrations when exposed to light and transforming the label into an interactive experience.

 
 

Results: A New Benchmark for Label Design

The BLOGIN “Route of Botanicals” label demonstrates how creative vision, material quality, and printing precision can converge to tell an unforgettable story. The collaboration between CCL Label, Yep Design, and UPM Adhesive Materials delivered a label that captivates both visually and emotionally — a testament to how storytelling and technology can enhance brand identity and inspire future innovation.

Beyond its aesthetic impact, the project also highlights the importance of responsible material choices, showing how sustainable label solutions can achieve both artistic and environmental excellence.

 
Bring Your Vision to Life

This project proves that extraordinary packaging begins with bold ideas and trusted partnerships. Whether your goal is to craft a memorable brand story, explore advanced printing effects, or elevate your sustainability journey, UPM Adhesive Materials and CCL Label are ready to help turn your creative vision into reality.

Contact us to start your next creative collaboration

 
 
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