UPM Adhesive Materials
 
 

In this webinar from June 11th 2024, we explore the impacts of the Packaging and Packaging Waste Regulation (PPWR) on the packaging industry, focusing on labeled plastic packaging.  

  • Learn how the PPWR will transform plastic packaging and labeling. 
  • Join an expert panel discussion on the implications for retailers, brand owners, designers, and printers within the packaging value chain. 
  • Hear about the future of recyclability and how RecyClass aligns with PPWR from Jean-Emile Potaufeux of Plastics Recyclers Europe.  
  • Gain actionable insights on Design for Recycling and packaging label solutions to prepare for future regulation. 
 
Packaging and Packaging Waste Regulation PPWR

Elevate your packaging sustainability with the right label to thrive in the regulatory landscape

With the emergence of the EU’s new Packaging and Packaging Waste Regulation (PPWR), mastering the intricacies of packaging sustainability and fortifying your packaging solutions for the future has become essential. Our seasoned team of sustainability experts stands ready to accompany you throughout your labeling journey.

Learn more about PPWR

 

1:35 Introduction 
3:05 Why we need to act
4:15 Background of the PPWR
6:35 Timeline and key components of the PPWR
8:35 RecyClass: Jean-Emile Potaufeux of Plastics Recyclers Europe
13:21 Challenges and opportunities in packaging recycling under the PPWR
15:43 Concrete steps for brands to follow
20:15 Implications of PPWR for global brands
22:58 The elements affecting packaging design and labeling choices
23:55 Carbon Action PP UCO Label 
26:00 New Wave - The world's first RecyClass-certified paper label
28:55 Summary and key takeaways
30:25 Q&A

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