UPM Adhesive Materials, formerly known as UPM Raflatac, returns to Labelexpo Asia 2025, taking place in Shanghai on December 2-5. Under the theme “Connecting with your ambition”, the company will demonstrate at its stand E3 L12 how its adhesive material performance, adhesive expertise and reliable services connect with customer ambitions.
With printers and converters under increasing pressure to enhance label material performance, choosing the right adhesive plays a key role in enabling business success. Application specific demands, challenging substrates and conditions, as well as regulatory requirements must all be carefully considered in adhesive formulation and development.
To address these requirements, UPM is highlighting its adhesive capabilities at Labelexpo Asia 2025, backed by its global innovation network and sustainability expertise. A wide range of adhesive solutions will be on display, including specialized solutions designed to meet the demanding requirements of high-speed labeling, high-temperature resistance, and cryogenic environments.
Beyond adhesives, UPM will present its comprehensive label product portfolio at the stand. One example is UPM Intercoat, a newly launched value label material line. In an increasingly complex business landscape, UPM Intercoat balances critical customer needs in bulk with cost efficiency. The new label material line also emphasizes supply chain reliability and ease of doing business.
Advanced, high-performance solutions will be showcased at the event under the premium label material line UPM Raflatac. UPM Raflatac label solutions are engineered to meet diverse application and performance demands, including RFID, pharmaceuticals, tire, durables, wine & spirits, and industrial chemicals. A selected range of UPM Raflatac products on display will also demonstrate sustainability by design, with solutions that advance decarbonization and circularity.
Company representatives will be on hand to discuss UPM’s services, technical support capabilities, and opportunities for co-innovation.
Visitors should stop by stand E3 L12 to find out more and attend in-depth presentations:
- December 2, 1:00 PM, with topics on premium adhesive expertise, effortless and reliable service, connecting with your ambition
- December 3, 2:00 PM, with topics on UPM Intercoat, sustainability by design, premium performance for every end use.
For more information, please contact:
Christina Wang, Senior Manager, Marketing, Sustainability and Communications, APAC, UPM Adhesive Materials, tel. +86 138 16371352, christina.wang@upmraflatac.com
UPM, Media relations
Mon-Fri 9:00–16:00 EET
tel. +358 40 588 3284
media@upm.com
UPM Adhesive Materials
UPM Adhesive Materials provides high-performance, innovative self-adhesive products, including label materials, graphics solutions, and specialty tapes, as well as reliable services close to customers. We are one of UPM’s fastest-growing global businesses employing around 3,200 professionals. In 2024, our sales reached nearly €1.6 billion ($1.7 billion). Read more: adhesivematerials.upm.com
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UPM
UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,800 people worldwide, with annual sales of approximately €10.3 billion. Our shares are listed on Nasdaq Helsinki Ltd.
UPM – we renew the everyday
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